Lunch & Learn Series: Foundational Marketing & Communications
Name:
Lunch & Learn Series: Foundational Marketing & Communications
Date:
September 9, 2025
Time:
12:00 PM - 12:30 PM EDT
Event Description:
Research & Personas: Knowing Your Audience
Presented by Teri Spina, Bethlehem Chamber of Commerce President
- Why market research matters
- How to build customer personas
- Using competitive analysis to position your business