Join us on January 23rd for "From Hidden to Highlighted: Winning in GenAI Search" as generative AI rises; Gartner predicts a 50% decrease in organic search traffic by 2028. Small businesses must adapt to AI-powered "Answer Engines" like ChatGPT and Google Gemini. Accredited businesses and BBB team members are invited to join experts Pete Blackshaw and Hank Hudepohl, co-founders of BBB partner BrandRank.AI, to learn how to optimize content and secure visibility. Promotional materials and recommendations will be coming soon. Registration details can be found here.